01
Our Story

Rooted in
the land, grown for you.

Est. 2026 · Etawah, India
"We didn't start AgroNutriva to sell products. We started it because we couldn't find food we actually trusted."

Founded in 2026 by a team of agronomists, nutritionists and farmers, AgroNutriva was built on a simple conviction — that the gap between a healthy farm and a healthy table should not exist. We set out to close it, one verified, traceable, chemical-free product at a time.

01
Regenerate, don't deplete.

Every partner farm must improve its soil health year on year. We measure, verify, and publish the results. Agriculture that extracts without giving back has no place in our supply chain.

02
Transparency is non-negotiable.

Every batch carries a QR code. Scan it and see the farm, the farmer, the harvest date, and the lab test results. We don't hide behind vague claims — we show our work.

03
Nutrition is a right, not a luxury.

We price fairly because healthy food should be accessible. Our direct farm partnerships cut out middlemen — keeping costs honest for customers and incomes fair for farmers.

Timeline

How we
got here.

2022
The question that started everything

Co-founder Arjun Mehta, a soil scientist, publishes a study showing that 78% of supermarket organic labels in India are unverified. The finding sparks an idea — what if full traceability was the product itself?

2023
First farm partnerships formed

Eight farms in Tamil Nadu and Rajasthan are onboarded after six months of soil audits. The first batch of cold-pressed oils and millets is produced and shared with 50 beta households in Dehradun.

2024
AgroNutriva launches publicly

The company officially launches with 12 SKUs and 40+ farm partners. QR-code traceability goes live on every product. FSSAI organic certification received within the first quarter.

2025
Expanding the range & the mission

New superfoods range added. Carbon sequestration audits commissioned across all partner farms. Community farming programme launched, training 200+ rural women in organic methods.

What we stand for

Four values.
Everything flows from them.

Soil First

Healthy food begins with healthy soil. Every practice we allow on partner farms must demonstrably improve — not just sustain — the land it touches.

Radical Honesty

We publish our lab results, our farm audits, and our failure rates. When a batch doesn't meet standards, we pull it. No exceptions, no cover-ups.

Farmer Dignity

We pay above fair-trade premium on every purchase. Farmers are named on our packaging. Their knowledge and labour are acknowledged, not extracted.

Minimal Footprint

Compostable packaging, zero food waste in processing, and a take-back scheme for glass. We measure our carbon, offset the rest, and publish both numbers.

The Team

The people who
tend the supply chain.

AM
Arjun Mehta
Co-founder & CEO

Soil scientist. 10 years researching regenerative agriculture at IARI. Believes food systems are fixable — if the incentives are right.

PR
Priya Rajan
Co-founder & COO

Supply chain specialist. Former Tata Consumer Products. Built the traceability infrastructure that links every SKU to a specific field and harvest.

VN
Vikram Nair
Head of Nutrition

Registered nutritionist and food scientist. Designs processing protocols that preserve maximum bioavailability in every product we make.

SK
Sunita Krishnan
Head of Farm Relations

Grew up on a farm in Andhra Pradesh. Manages all 40+ partner farm relationships and leads our rural women's training programme.

Our Impact

Numbers that
actually matter.

We track what we care about — soil health, farmer income, carbon, and community. These aren't marketing figures. They're from independent audits published on our website.

40+
Certified farm
partners
200+
Rural women
trained
0
Chemical
additives used
12%
Avg. soil carbon
improvement
Certifications & Partners
FSSAI
Organic
India Organic
Certification
Rainforest
Alliance
Fair Trade
India
Carbon
Neutral+

Ready to eat
honestly?

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Our Promise

"If we can't show you exactly where it came from, we won't sell it. Every product in our range exists because a farmer we know grew it on soil we've tested."

© 2025 AgroNutriva Rooted in India